Post by account_disabled on Jan 8, 2024 8:46:41 GMT
How to Use LinkedIn Analytics for a B2B Audience ArticlesSocial Media MarketingSocial SellingData and Analytics by Digital Marketing Institute LinkedIn has grown into a career-building network (it turns 20 years old in 2023) that allows people to build a personal brand and showcase their professional portfolios online to peers, companies and recruiters.
From a business perspective, LinkedIn is a great place for Phone Number networking and an effective platform for B2B marketing. With over 850 million members in over 200 countries, the network offers huge opportunities for B2B businesses across industries. The beauty of LinkedIn is that its analytics are perfectly suited to the needs of a B2B business to make good marketing decisions and effective investments. It’s no different from any other social media platform in that you need a good LinkedIn strategy to drive success. So if you’re a B2B marketer or company, read on to find out some of the ways that LinkedIn and its analytics can be of use to you.
How to Set Up LinkedIn Analytics It’s easy to set up a LinkedIn account which will automatically give you access to its analytics platform. All you need to do is click on LinkedIn Pages and click ‘Create Page’ which will direct you to a screen where you can choose the type of page you want to set up. Create a LinkedIn page Create a LinkedIn page Once you choose ‘Company’ it will direct you to a form to complete that includes a company logo or image to represent you. LinkedIn company page LinkedIn company page Once that’s done, just click ‘! To access the LinkedIn analytics tools and dashboard, log into your LinkedIn profile and open your company page. Bear in mind that you can set up people as admins or ‘analysts’ and these are the only people with access to analytics. Once you have the right permissions and access in place you can monitor your LinkedIn metrics. Types of LinkedIn
From a business perspective, LinkedIn is a great place for Phone Number networking and an effective platform for B2B marketing. With over 850 million members in over 200 countries, the network offers huge opportunities for B2B businesses across industries. The beauty of LinkedIn is that its analytics are perfectly suited to the needs of a B2B business to make good marketing decisions and effective investments. It’s no different from any other social media platform in that you need a good LinkedIn strategy to drive success. So if you’re a B2B marketer or company, read on to find out some of the ways that LinkedIn and its analytics can be of use to you.
How to Set Up LinkedIn Analytics It’s easy to set up a LinkedIn account which will automatically give you access to its analytics platform. All you need to do is click on LinkedIn Pages and click ‘Create Page’ which will direct you to a screen where you can choose the type of page you want to set up. Create a LinkedIn page Create a LinkedIn page Once you choose ‘Company’ it will direct you to a form to complete that includes a company logo or image to represent you. LinkedIn company page LinkedIn company page Once that’s done, just click ‘! To access the LinkedIn analytics tools and dashboard, log into your LinkedIn profile and open your company page. Bear in mind that you can set up people as admins or ‘analysts’ and these are the only people with access to analytics. Once you have the right permissions and access in place you can monitor your LinkedIn metrics. Types of LinkedIn