|
Post by account_disabled on Mar 9, 2024 5:13:08 GMT
literally translated as “brand heritage,” refers to the history, heritage and reputation of a brand over time. It is the set of values, traditions, experiences and successes that a brand has accumulated over the course of its existence. The brand heritage - which we will talk about today in the company of Lucia Nardi of Museimpresa - includes elements such as the history of the brand, its founders, its visual identity, iconic products or services, memorable advertising campaigns and the relationship. What is brand heritage: definition and strategies Brazil Phone Number Many companies can count on a brand heritage capable of significantly contributing to conferring authority and trust towards the brand, but not all use it consciously. This aspect, since it helps to create an emotional bond with consumers, providing them with a sense of continuity, tradition and authenticity, also manages to have a strong impact on the sales of the goods and services it offers on the market. A company that has a long and positive corporate history can leverage its historical and cultural heritage to differentiate itself from the competition and build a solid brand reputation , online and offline. Especially through social media, an essential vehicle for any effective communication strategy. In particular, it is increasingly important to be able to make the most of this asset in order to enhance your online presence and generate positive conversations on social media.
|
|